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Posted in Deception, Marketing, Microsoft at 2:51 am by Dr. Roy Schestowitz
Summary: Axing embellished as “folding”, more on “perception management”
Mary Jo Foley links to this report about Microsoft’s Channel 8 and Channel 10 getting folded into Channel 9, which Miguel de Icaza seemingly admires. As Foley puts it, they do not publicly acknowledge that budgetary constraints are the cause.
“As Foley puts it, they do not publicly acknowledge that budgetary constraints are the cause.”It is very interesting to see how a reduction from 3 channels to just 1 is described as neutral news, at least in the Mirosoft-sponsored Web sites. No matter how much lipstick is put on this pig, the reduction is very telling and it is part of a trend. Microsoft also axed some of its magazines recently.
The embellishment seen above is very much like PR, and it is only to be expected because it’s part of a pattern (Microsoft's pseudo-reporters break the news when the news is bad). Microsoft may not be unique in that regard. An article from yesterday shows what the monopoly abuser Intel tells its people on behaviour in social networking.
> Intel’s guideline headings are: “Be transparent”, “Be judicious”, “Write what you know”, “Perception is reality”, “It’s a conversation”, “Are you adding value?”, “Your responsibility”, “Create some excitement”, “Be a leader”, “Did you screw up?” and “If it gives you pause, pause”.
“Perception is reality”?
Really?
That sounds just like an adjunct to “perception management” [1, 2], which is a gruesome practice that should be banned. Regular readers may have noticed a lot of trolls here recently, including familiar ones that are considered “Microsoft shills” and are therefore banned in other Web sites. As we never censor any comments, the trolls take advantage of it. They relentlessly try to disrupt this Web site. █
“I’m a huge fan of guerrilla marketing.”
–Joe Wilcox, Microsoft Fan
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