Re: Software and Branding

Clarity writes:

> I’ve been referring to the tools I’m building as what they are (most recently, “site generator”) instead of giving them an easily distinguishable name. [...] I’m hopeful that this experiment will, at least in some small ways, make the work I do resistant to scale and incompatible with platforms of mass distribution, encouraging a more localized view of my world and my work.

That’s interesting. I don’t know if I’ll wanna follow the same path, but there is something appealing to the idea. It makes me want to re-read this book:

A Pattern Language