1:20:80 Brackets

Created: 2020-08-25T00:17:07.152407

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In a free-to-play mobile game 80% of players will never pay a single cent. Any money from them is from ex. ads.

20% of players will pay you at least one time.

1% of total players pay you repeatedly; these are also known as the "whales."

From a book on the "Octalysis Framework," which analyzed free to play games based on their analytics and design.