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Why your open source project needs a content strategy

Posted by Rianne Schestowitz on Mar 22, 2023,

updated Mar 23, 2023

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If you search for content strategy in your favorite search engine, I bet that you find that it is a term more strongly associated with marketing content than with technical content. However, a technical content strategy is a powerful way to align stakeholders around content goals for your open source project. In this article, I explore the benefits of technical content strategy and how having one can improve the user and contributor experience of your community projects.

When developing a content strategy, you should consider your goals. The goals differ depending on the user. For the marketing team, the goal of content strategy is to attract and connect with existing and potential customers by using content. Marketing content strategists aim to engage customers and develop relationships with the brand.

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