Tux Machines

Advertising is killing Tech Journalism

Posted by Roy Schestowitz on Oct 16, 2022

Rant: wordpress & privacy - self hosted instances upload all content to their CDN servers i2.wp.com imho without consent and no possibility to delete?

Whipping up a new Shell - Lash#Cat9 (UPDATED)

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Obviously this is a problem. There are very, very few Tech Publications that do not derive the majority of their revenue through advertising for the very companies that they are supposed to be covering.

Can you trust a phone review site that advertises for Apple, Samsung, or any other smartphone maker?

No. Of course not.

And, even if that publication does not currently advertise for one of those companies… there’s always the possibility they might in the future. Which means they are going to always have a thought — in the back of their mind, at the very least — about keeping that company happy with that. Making it possible to run their ads in the future.

Take it from someone who’s been in this business (on both the publishing side — magazines, podcasts, and shows — as well as the corporate advertising side)…

Anyone telling you that this isn’t impacting nearly every major publication — in a big way — is lying to you.

There is only one possible way to solve the problem.

One way to make a publication trustworthy… to make the quality (and honesty) of the content improve.

A publication must drop advertising — entirely — and move to another model for generating operating revenue.

There’s no choice in the matter. That’s the only way.

Read on

↺ Read On: Bryan Lunduke

Also: Buy a Linux laptop: The TUXEDO Pulse 15 Gen 2 detailed review. [sic]

↺ Buy a Linux laptop: The TUXEDO Pulse 15 Gen 2 detailed review.

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